As developers of health technologies grapple with an environment in which the value and price of new health technologies are under scrutiny, and health care budgets are under pressure, it becomes increasingly important to understand, demonstrate and capture product value.

A multi-disciplinary approach to product value assessment and ultimately to price setting, includes the following actions:

• Understand the commercial potential of products early in development so as to make "go/no go" decisions
• Support and document value with appropriate outcomes studies and rigorous health economic analyses
• Determine the commercial potential of products at various stages across the price continuum
• Determine the optimum pricing strategy, across markets
• Prepare each market to ensure value capture at - or above - the value-based price of the product

To discuss global pricing and reimbursement contact us or please
complete the contact form or email info@aegisnet.org.